Toyota Online Configurators - WebGL Experience

In collaboration with R/GA Sydney, my responsibility was to manage the end-to-end development of one of the world’s first browser-based, lightweight, fast-loading WebGL car configurators for Toyota Australia’s launch of the all new Camry. The experience had to be fully integrated with Toyota’s pricing calculator and sales and marketing ecosystem so that once the car is configured, the user could discover the real cost of their vehicle, the location of the nearest dealerships, check local stock, book a test drive, or even share their configuration on social media. Awards: Silver award at AEAF 2018 (Interactive 360 Experience) Gold award at SCA 2018 (Consumer Interactive Media) Bronze award at SCA 2018 (Engagement / Experiential) Gold award at W3 2018 (Technical Achievement for Websites) Gold award at Davey 2018 (Best Use of Technology for websites) Credits: Development Project Management based on provided creative Tags: WebGL, Browser based, Mobile optimised, 3D, Configurator